Gil Elbaz is an accomplished entrepreneur and pioneer of natural language technology. Founded in 2008, Factual is Gil's second startup. In 1998, Gil co-founded Applied Semantics Inc. (ASI) which developed contextual advertising products, including ASI's AdSense. In 2003, Google acquired ASI and Gil stayed on through 2007 as the director of engineering for the Santa Monica office, continuing to work on AdSense. Gil earned his bachelor's degree from Caltech with a double major in Engineering & Applied Science and Economics. Gil serves on the Board of Directors of the X Prize Foundation.